When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
Creating a professional looking, well designed website will not ensure that your site receives a high amount of traffic, or increase your customer base. If you want to increase the traffic that your website gets, you will need to use search engine optimization. Search engine optimization refers to techniques that are used to improve a websites visibility, and therefore ranking with search engines.
If you’re looking for a web designer, either to add small changes to your current website or to build a new one from scratch, you’ve probably already found dozens—or maybe even hundreds—of potential candidates for the job. It’s true that finding someone who claims to design websites is the easy part. Choosing from the multitudes, however, is not.
How can you be sure you pick a winner to design your company website? Here are a few things to watch for.
In the age of the mobile phone, having a responsive website is one of the most important things any company can invest in. It does not matter if you are setting up an online web-store to sell directly to customers or are a traditional brick and mortar company looking to drive up foot traffic by drawing in people to your store. A fast, effective, and responsive website is becoming essential for any business looking to create an online presence.
In the modern, ultra-competitive digital age, data has itself become a product. Understanding how data can be optimized to create value for both customer and business is therefore a must for contemporary business owners. As a result, making a business stand out amongst the dense data-jungle that is the Internet is an imperative for all companies, whether big or small.
I seem to hear it every time Twitter makes a change to the web interface, a sea of cries of “new Twitter is ugly/doesn’t work/is confusing” across the social media void. And while I think at least some of the time the complaining is overblown, the times when it isn’t illustrate a few very common pitfalls for any kind of website redesign. Once you eliminate the portion of the population that just flatly doesn’t like change, issues with website redesigns tend to fall into one of several categories — a huge wholesale change is overwhelming because everything is different, people can’t get to the pages they’re used to going directly to because the links have changed, features or information have been moved and are too hard to find or navigate, or new navigation has changed people’s workflow. The good news is that none of these are exceptionally difficult to resolve with a little bit of planning and maybe a touch of hand holding as people adjust.
Your website, as a core component of your business, is certainly no more immune to needing to be tested and optimized than any other aspect of what you do, but at times site testing can be a bit opaque and overly complex seeming to anyone outside the web development team. It truly doesn’t need to be that difficult, though. At base, different types of testing provide you with different types of information and are going to be more useful at different stages of the life of your website. The same as with sales or accounting or production needs, what data you want and how you gather it is going to depend on what questions you need answered. While there is a wide range of types of website testing and an equally wide range of ways to do it, here is some information about three of the most common types, to help you understand what your developer is doing and why.
In order to generate traffic and make money online, you must have a domain name. Why is that? When people think of your company; they think of your domain name. A domain name gives you control over how people see you, whether it be your individual image or company name. If you don't act quick, someone else can easily purchase the domain name of your dreams, leaving you regretful. Hundreds of millions of dollars have been made off of top-level and revenue generating domain names. Here is partial list of some of the world's most expensive domain names: