Video Marketing

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.

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Video marketing has taken the online world by storm. It is no news that videos get the maximum exposure on social media, providing users a chance to quickly see how a product looks and works without having to read a wall of text. In fact, visually appealing videos can do more than just entertain your followers.

In previous weeks, a vast majority of social networks and platforms have released data that highlight the Micro Moment. Twitter, for example, recently launched “Moments,” a smartphone app is a “lightning bolt” option that directs the user to a list of the best “only-on-Twitter Moments.” These are things like citizens reporting events as they happened, conversations between celebrities and leaders, cultural memes, and commentary on big sporting events.

A week before Twitter’s launch of Moments, Facebook IQ published “Moments That Matter” stating that Facebook contains billions of pictures and posts related to the most important steps in a user’s life. Before that, Google published a Micro-Moments Guide.

The future is bright for video marketing and there’s no doubt about it. At present, more than 64 percent of the world’s Internet population prefers to watch videos rather than read text. According to industry forecasts, this ratio is going to hit 80 percent by 2019. Moreover, 85 percent of businesses are already capitalizing on video marketing with greater success.

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