When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
If you have never used a social media networking site before, your first time entering the online platform can be pretty overwhelming. The first time I signed up for Facebook, I felt the intense desire to stick my head in the sand and wait for help to arrive. However, in a fast moving society where new social media platforms pop up like daisies in the sun, you can’t really take the time to study the rules of the game before you have to get out there and play it. This is why so many business owners make marketing mistakes left and right. It’s hard to keep up with the rules of a constantly changing market, and social media sites don’t come with their own marketing guide. Luckily, the fans, and your consumers, have helped us to pinpoint the most common mishaps that many business don’t even realize they’re making.
Businesses get told over and over again that their social media presence can be crucial to their success, and this is absolutely true! Carving out a space for your brand in the places people are looking now like Facebook and Twitter is a simple step that can pay huge dividends. Once those accounts are set-up, though, how do you encourage people to pay attention and interact? That can get a bit more complicated, but we have some straight forward tips that can help.
It seems like such a short time ago, that changes in the Google algorithms could send a company that relies on search engine optimization (SEO) to help market its products into a frenzy. Having the right keywords, placed carefully in web pages, was the key and aim of everyone looking to get on the first page of a Google keyword search. This effort even helped to create a new business niche, where firms were created for the sole purpose of optimizing web sites for clients to get them a higher Google ranking.
If you are a business owner, you may be exploring ways to grow your business via social media. You may wonder if either of the two largest social media sites, Facebook and Twitter, are even worth your time. The answer is resounding yes, and for a number of reasons. Both Facebook and Twitter help customers to find you, and you can get the word out concerning sales and special promotions out at the speed of light once your social media presence is established.
There has been some debate lately about whether social media is a content publishing platform or a community, and it baffled me slightly at first, to be perfectly honest, because yes. Social media is a content publishing method that can be amazingly effective and yes social media is about creating a community where people can interact with the brands they use and trust and enjoy. This isn’t a zero sum game where we should be looking at Facebook or Twitter or Tumblr or Pinterest or any other social media platform as any one single thing.
The latest changes to Google’s search algorithms have marketers and web designers scrambling to devise new ways to boost SEO results. If your company is currently struggling to climb the search rankings, you may be missing out on an important tool that helps drive more traffic. The more you engage and share on social media, the better your search results will be. If you’re not sure how to continue driving traffic to your site through social media, read on to learn how.
With the continual growth of social media, something that accounted for 20% of the average American’s time spent using their computer and 30% of their time spent using a mobile device, it’s no surprise that social sharing is still the “hot new thing”, even though it’s no longer really new. But in this brave, new-ish world of driving engagement through social media, how do you get people to share your content and then how do you get that share to turn into traffic and brand awareness and leads and whatever else you were hoping for? Like we’ve said time and again, it all has to start with great, compelling, genuine content, but then what?
If you listen long enough, you’ve heard the horror stories. “I had five years worth of pictures on Facebook and they deactivated my account and now they’re gone”, “someone hacked my Tumblr and now I lost two years worth of writing”, “someone reported my YouTube account and now six months of songs have disappeared”, all variations on the same theme — you cannot trust the ultimate safety of your data to a social media network. Now don’t me wrong,
Perhaps you are on Facebook or Twitter, and you are enjoying yourself, but you well know there is room for improvement. Before you begin to create a strategy for your big plans regarding social media; take some time to think about how you are currently using the platform. Also, you want to audit whether or not you are making any mistakes that unnecessarily hinder your success.
With their introduction on Facebook from Twitter (and even tumblr’s use of a similar tagging system), hashtags have become the way on social media to both organize your content and get it noticed. By simply including a hash mark (#) followed by a word or phrase to essentially file your tweet or status update under, your content can be easily found by anyone searching for or clicking on that hashtag, allowing you to reach far beyond your immediate followers. As convenient and useful as that is, they’re a lot more lively and varied than just that, and can add a lot to your social media presence. Here are a few things to know about our previously ignored but now favorite punctuation.
Social media has become one of business’ favorite digital marketing channels. In addition to allowing them to learn more about their respective audiences through integrated or third party tools, they reel in new customers and increase the web traffic and search rankings of your site. To reap these benefits, though, you need to efficiently manage your social media pages. Unfortunately, with the burden of managing your business lying heavily on your shoulders and the unrealistic salaries social media managers will demand if you decide to hire one, you should consider having this task outsourced.
Social media is a powerful tool that can lead the path to insurmountable wealth and riches. However, every now and then small businesses and even some large corporations make mistakes on social media that make their customers hate the company.
Companies often find social media immensely overwhelming, which is why, if they rush to social media without having a carefully structured plan, they are bound to make blunders that are likely to embarrass them and make them lose customers. Here are some common social media mistakes that can frustrate customers.
Social media is extremely widespread and is penetrating every corner of the world at a record speed. It has been projected that by 2016, the total number of worldwide social media users would be 2.13 billion. An average American spends about 37 minutes every day on social networks and 46 percent of Internet users turn to social media when buying products and services, according to a study.
Succession planning is a pretty standard part of most organizations’ internal practices, and for good reason. No matter how stable and successful a company is, a certain amount of attrition, whether through retirement or unforeseen crises or simply moving on to a new opportunity, is bound to happen, and well-run businesses are keenly aware of this. Where even the smartest companies sometimes fail to plan for this same attrition, however, is in their public facing image
SEO is a frequent topic of discussion in both the marketing and web development worlds and is in fact a huge industry in its own right, but more and more we need to be paying attention to how businesses appear in all manner of search results. Simply showing up on search results is important, but businesses now have a high level of control over what relevant information is available to customers when they search, if they just take control of it.
Being able to automate social media functions is a huge time saver, and can absolutely make it easier to make sure a company’s presence on the platforms they use is consistent and timely. And hey, I work in marketing too, I understand how many directions most of the people responsible for a company’s social media (and email, for that matter) are being pulled and how few hours there are in a day. But automation alone can make your social media feed feel like nothing but an endless stream of ads with no humanity, which is certainly not what you’re going for and not what’s going to achieve the goals you set out in your social media, content, or digital marketing strategy. So when is the right time to implement some of the automation tools that can make things easier and more effective, and most importantly, how much is too much?