When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.

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Information is key in today's business world. Not just having it, but protecting it from those on the inside of an organization, and those on the outside looking to compromise or destroy your business. Hacks into some of the world's largest retail organizations in the last few months, and the theft of critical data should drive home just how important this is to a business. Here are five key tips to help you keep your data safe.

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