Search Engine Optimization

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.

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SEO experts know that backlinks from authoritative sites can boost the flow of relevant traffic to your website. Once created, these backlinks will continue to help your website rank higher. And when it comes to sites with higher authority, Wikipedia is among the top sites with a global ranking of number 7.

Local SEO is a specific sub-area of SEO. It has become an increasingly important factor of a good online marketing strategy. Local SEO adds a geographical element to searches. Businesses can now optimize to appear in location-specific web searches. The location can be a specific city, state, or even neighborhood.

Consider yourself the master of SEO? Think again…

You might consider yourself a master of SEO tricks. But there are some mistakes that even accomplished SEO strategies fall into. Read ahead and discover the most common SEO mistakes. We will also point out how to quickly fix these SEO blunders.

Barnacles, those weird little arthropods that like to attach themselves to rocks and the bottom of boats, are a slightly odd thing to name a marketing tactic after, especially one that isn’t at all unpleasant despite the name, but barnacle SEO really is aptly named. Barnacle SEO is, very simply put, the practice of leveraging the high search rankings of sites like Yelp, Facebook, Google Places, or well respected syndication services to boost the visibility of your own content. While it can be extremely effective for local search optimization, that’s certainly not all it can do, and it is by no means a brand new strategy. But as syndication and directory sites expand, the way it can be used expands as well.

As we all know, Google recently launched a new algorithm update named "Hummingbird." The small bird is known for speed and accuracy, hence the name. Unlike the earlier updates, Penguin and Panda, the Hummingbird update was launched without any prior warning among the online community. To be clear, this new update is set on targeting search engine results pages rather than Web spam.

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