When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
In the 20+ years that web site design has become a mainstream business, the evolution of web site design has been rapid. Nothing has changed recently despite the fact that web sites have evolved from static content 20 years ago, to places where people can shop, bank, trade, and conduct other complex business transactions.