When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
When you think of "crisis management", it tends to conjure images of highly paid public relations experts controlling everything from from what color tie an executive wears to the specific words used in a carefully vetted press release, all in an effort to control "the message." Just because this feels like something only a Fortune 500, blue chip stock type of company would do, doesn't mean every company, even smaller or less traditional ones, don't need to think about how to handle an organizational crisis, even one on a small scale. With the expanding importance of social media in business, your online presence can both create and solve some of these crises. Here are five tips for weathering the storm.