When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.

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Recent studies have shown that mobile commerce is and will become a booming industry. Currently, the majority of online shoppers make purchases from their mobile devices. Smartphones and tablets have redefined the shopping space and will continue to do so.

For the most part, consumers have embraced mobile commerce wholeheartedly. There are the benefits of accessibility, convenience and investment in future growth. If you start now, you can develop along with your clients. They already use their mobile devices for everything from listening to music, to chatting with friends and watching movies and television shows.

62 app stores carry almost 100,000 mobile healthcare apps. The most popular of these get a minimum of 4 million downloads every day. Also, healthcare costs rise significantly for the unhealthy. With that in mind, health care tech is on the rise, and here is what you can expect.

It’s tempting to create a mobile app for your business almost just for the sake of doing it and because “everybody has one.” It feels like one more thing you just “have” to do as a business, like having a Facebook and Twitter account, but, like social media, just doing it because you think you need to do it is not going to add any value for your organization. Simply creating a mobile app and releasing it into the appropriate spaces for download will potentially get people to do the initial download, but they’ll delete your app as fast as they downloaded it if it doesn’t offer some actual benefits. If you want to be able to take advantage of emerging technology like bluetooth low energy and micro-location based updates, having an app that customers will want to use and devote space on their device to is increasingly important, so let us show you a few of the most common branded mobile app blunders and ways to avoid them.

In the early days of smart phones, mobile optimized web pages frequently consisted of the most basic information (operating hours, contact info, maybe a list of products or services), and it made sense. Smart phones were still just not as fast or as useful as their more home bound computational counter parts, so it was an easy assumption to make that people would only be looking at a site on their phone if they were out and about and needed quick information.

While I know it’s likely challenging for many of our readers to imagine spring and baseball season while being pummeled by the polar vortex instead of the mid-60s and sun that marks February in the Bay Area (please don’t hate me, our property values make up for it), the season truly is upon us, including this week’s release of the 2014 update to MLB’s At Bat iOS and Android app, and its younger sibling MLB At the Ballpark. The apps are not only a critical tool for tracking, perhaps obsessively if you’re me, your favorite team, but also one of the keys to the potential success of MLB’s deployment of the iBeacon low energy bluetooth micro-location sensors.

Based on current trends, it is obvious that mobile should be a critical part of your marketing strategy. However, are you using current or dated plays? Today's mobile market is much more sophisticated than even three or four years ago. Consumers have embraced mobile, and they have grown along with emerging technologies. The mobile market is consistently changing, and keeping up can be complicated. Consumers will not only be researching products on their devices, but they will be making purchases from them, as well. Mobile is the bridge to the physical realm--it has the power to transform your entire business. How you respond and take advantage of the potential opportunities will define the scope of your engagement. Here are some tips you need to leverage for 2014.

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