When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
In today’s world of instant information, we place a lot of importance on the information we find on the Internet. People share loads of information and personal experiences about different scenarios and events. We search for answers to our queries in their stories, and then make our decisions based on what we find. In the same way, you will be able to turn more website visitors into regular clients if you also post patient reviews.