Marketing

When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.

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You have read plenty of guides on what digital marketing trends are on the horizon for 2016, however there also some deadly mistakes that you need to avoid at all costs if you wish to run a successful digital media campaign in 2016. We look at the trends and forecasts and give you a list of 3 important factors which you cannot afford to ignore while designing your strategy and tactics.

When I was a kid, my mother would buy me and my brother popsicles. My favorite flavor was orange. After I finished eating the frozen treat, I would read the joke at the end of the Popsicle stick. It was usually something silly like, “What did Mr. & Mrs. Hamburger name their daughter?” The answer: “Patty!”

Businesses are always coming up with new, creative strategies and tactics to capture customers' attention and make their brands stand out. Video marketing, like any other type of content marketing, is the new trend in the marketing landscape, which is used to reach audience through a captivating message.

The 4Ps of marketing have remained the guiding principle for marketers for several decades. However, with advancement in technologies of today’s digital age, the marketing landscape has totally transformed and so have the guiding principles for marketers.

For this article, we closely scrutinized the present state of the corporate sector and the approaches marketers can integrate in their marketing campaigns to get the most out of online marketing. From our studies, we have identified a latest list of the 4Ps of digital or online marketing: People, Performance, Programmatic, and Platforms.

Social networking sites are everywhere, and today these are not only used to keep in touch with friends but also to promote businesses. We look at the top social networks that will be helpful to your online marketing campaign. Businesses have to go where the customers are. Where do you find the largest amount of people at the least cost? Social networks, of course.

More and more people rely on the internet for information daily. There is really no subject matter that cannot be found. If you have a web site, and want to enjoy success, you will have to put in a lot of effort into marketing your business online. However, sooner or later you are going to have some technical problems of one sort or another. Having the ability to diagnose those problems gives you an edge over the competition. Here is a short primer on the subject.

One of the question that comes up over and over, whether the discussion is about social media or content marketing or brand storytelling or any of the newer, less “traditional” marketing approaches, is “what does that have to do with our product?” Standard advertising, going back to the 19th century and earlier and on to the Mad Men era of Madison Avenue, was almost entirely product focused. Talk about the product, make it seem cool and interesting and a good value, but always about the product. Lots of companies lived by the idea that a good product sold itself. But more and more, marketers have realized that their job is a storyteller and a confidante and an advisor more than a product salesperson. Which begs the question, then, what are you really selling?

There’s no question that, in the majority of cases and for the majority of companies, digital marketing of one type or another is the way to go. Digital allows for outreach to more people in less time, allows for quick changes and updates, and allows for multi-media experiences that there’s simply no way to offer in a more analog format. Print magazines are going straight digital in ever increasing numbers, traditional advertising agencies are working more and more on digital content, companies are devoting more and more resources to online and mobile marketing, and just across the board the tide is changing in an obvious way. So in a somewhat strange way, this may be exactly the time to try some good old fashioned, analog, physical, hard copy marketing techniques, simply because fewer and fewer people are.

One of the most important aspects of owning a company is generating leads. If you want potential customers to find your company, and use its products or services in the future, then you need to generate leads. Lead generation has been carried out by companies big and small for decades, but now, thanks to technological advances, and the prevalent use of technology in everyday life, lead generation has greatly evolved.

Many business owners spend a great deal of time increasing the amount of traffic that their website gets, yet they are still left wondering “why aren’t my sales increasing?”  While driving traffic to your website is important, it’s pointless if this traffic does not translate into sales. Your conversion rate is how many visitors take action, such as purchasing something, or signing up to a newsletter. Unfortunately, many businesses are so focused on getting traffic to their site, they neglect conversion marketing. Conversion marketing refers to steps that you take to increase your site’s conversion rate. By using a few simple conversion marketing techniques, people that visit your site will be converted from passive visitors, into active customers.

According to comScore, 84.5% of the U.S. Internet audience views online videos. Videos continue to have a more significant role in the online viewing experience, and even Facebook wants to focus on video ads for their clients. So, what is video marketing? Essentially, it is incorporating video into your marketing campaign to help sell your product, service or company. Not to mention, studies show that video helps to increase your Google ranking, open rates, click through rates and conversions. Here are some online video statistics:

From establishing an ideal corporate identity, to building a brand and strategically communicating to customers – marketing and advertising play a huge role in the success of your business' communications plan that benefits the people, products, and services your company represents.

I know, I really do know, that if you do a search for “best productivity apps” or any variation thereof, you’ll get literally thousands of results, hundreds of which are probably even recent and reasonably well put together. With that in mind, thanks for indulging me in sharing this small handful of recommendations, and I’ll do my best to make it enjoyable. I don’t claim that these are the objective best apps (a criteria I find very difficult to pin down and measure anyway), but these are the ones that I find myself using day in and day out and the first ones that come to mind when a friend or colleague with a new phone inevitably asks “are there any apps you think I should download?” If you’re a list maker, a content absorber, a time tracker, or a cross-platform worker bee like me, I’ll bet you find something to love, too.

In 2010, Sean Ellis coined the term "Growth Hacking" in this blog post. Ellis is known for helping Dropbox and other companies develop in their early days. However, the term never really took off until Andrew Chen wrote the 2012 article, “Growth hacker is the new VP Marketing.” Chen wrote about how AirBnB's marketing team figured out how to cross-post on Craigslist even though the classifieds engine offered no API's. As a result, Craigslist became a major source of traffic for AirBnB and the rest is history.

As more and more content is created, and mobile devices give us more and more ways to enjoy that content, one of the keys for brands to differentiate themselves is to use a wider variety of types of content. Not only will different types of content appeal to different people, potentially increasing your overall level of engagement, but types of content that your customers aren’t already seeing a hundred times a day are more likely to cut through the noise and actually get attention. Not every type of content is going to be right for every brand, but we’ve compiled a few ideas of things you may not yet be using that could set your branded content apart from the competition.

All content is about a story, and marketing is absolutely no different. Whether intentionally or not, every piece of content associated with our business becomes part of the story we tell our customers about who we are, where we're going, and what matters most to us. But how do we make sure that what we think we're communicating is what our customers are receiving?

Predicting consumer behavior is inherently difficult, primarily because, well, there are humans involved! At the same time, being able to accurately predict what your customers are going to need or want solves a host of problems before they even happen. With something this difficult, how do you make it work and what’s even worth trying in the first place?

I love social media. This, I’m sure, isn’t surprising given what I do for a living and the things I write about, but I really do love it. The interaction is great, the opportunity to expand perspectives and get new input is valuable, and it helps those rush hour train rides and waits for appointments pass more quickly. It does have one aspect though that, from a business perspective, just makes me cringe. See, social media builds in all these little ego boost buttons, things that have no real meaning but that for some reason the human brain is wired to want to chase after, and then, well, waits for us to chase.

Colors. Fonts. Art style. Maybe some keywords. These are the sorts of things that businesses generally think of when they’re defining their brand, and understandably so. Marketing is still an intensely visual medium so “how should it look?” is one of the questions asked first. But given the expanding multimedia possibilities available to really any brand, we need to start spending more time asking “how should it sound?”

What is marketing automation? The simple answer is a collection of software and techniques designed to streamline the traditional marketing process. But what does this really mean? Marketing automation takes tasks traditionally performed by humans and uses software to speed up the process.

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