When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
I’m not trying to be rude here, but someone has to say it: traditional marketers need to retire. Or at least give up the marketing strategies from the 80’s to become more relevant to millennials and this tech savvy generation. Traditional marketing or outbound marketing has become less effective in the recent decades as more consumers have become accustomed to the reality that they have choices when it comes to consuming content and ignoring brand messages.
In today's technology-driven world, it's no secret that the Millennial generation (those born from 1980-2000) has a huge amount of power as buyers. Not only are they known as cultural trendsetters and kings of social media, but also as expert online navigators. In other words, they know what they are looking for online, and how to find it—and once they find it (and like it!) you can bet they’re going to promote it on social media. So, not only can Millennials offer you their own patronage, but also can give your business some free promotion—this is why Millennials are such sought-after customers.
Most of us have, in our daily lives, come across a particularly persistent salesperson—someone who would not rest until they found their way into your wallet. In fact, it was as if you were a wallet, and not a human being. Yeesh. Horrible.
The world of digital marketing is gradually changing. What worked in 2015 may not work in 2016, hence one needs to be on their toes to be able to find success on the web.
It is not difficult to be an online marketer, but to be a successful one - well it is not as easy as it may sound. One needs to possess certain skills to reach the top. So, without further ado let’s take a look at how you can be a better online marketer.
Inbound marketing is basically a marketing strategy that uses inbound techniques such as blog posts, videos, SEO etc. in order to attract potential customers and draw them to your business.
Compared to the outbound marketing techniques like cold calling and sending out emails (which tends to be aggressive), inbound marketing is a much more effective tool to gain your customer's attention.