When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
Creating a checklist is good and one of the most followed ways for growth; however, reality suggests otherwise. When it comes to ‘Growth Hacking,’ this coined phrase has a different meaning for different products and companies. If your product is unique and new, you will employ a hack, also called a clever strategy. Other times, growth hacking can simply mean the better use of marketing strategies to deliver generous results. Between these two zones stands a gray area.
Growth hacking is the trending concept that is powering high-influence product marketing in the continuously changing digital world. Growth hackers are smart people who come up with out-of-the-box ideas and online marketing tricks to catalyze and boost growth.
When you study the success stories of companies that used growth hacking tactics, you may come across tested and proven ideas that can be imitated.
Let’s take a look at some of the successful growth hacking examples.
Entrepreneur, investor and startup advisor Sean Ellis coined the term "growth hacker" in one of his 2010 blogs. Since then, growth hacking has turned into a buzzword in the digital marketing world.
In essence, growth hacking is a type of guerilla marketing in the digital world. The term is more popular among digital startups than large, established companies.
Well, 2016 is finally here, and it’s time to anticipate what is going to happen in the online marketing world. The digital world has changed at a fast pace in 2015, and it is all set to even faster changes in 2016.
Here are my predictions for the online marketing world in 2016:
Dropbox spends very little on advertising, yet it is worth over $4 billion today. Started in 2011, Dropbox has received several awards, including best overall startup. Instead of spending thousands on traditional advertising techniques, the company has mostly used growth hacks to gain customer attention and generate its expansion.
This article examines the seven growth hacks Dropbox used to become a $4 billion company.
What makes growth hacking different from other marketing techniques is that it is focused on finding the most unique, effective, and inexpensive strategies possible to build a business. The best startups that succeed through growth hacking has developed a great product with strong demand and has created a scalable marketing plan to attract new customers to it.