When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
A targeted and engaging email list is essential for any business that wants to grow. Email marketing gives businesses a better ROI on their investments compared to other types of marketing, like social media. Even though social media is innovative, it’s also limited.
Emails reach their recipients almost 90% of the time. However, the latest Facebook algorithm causes a page to reach 2% of their fans. If Facebook and other social media channel decide to change their algorithm again, then you will lose your audience reach and their personal information.