When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
Businesses spend millions of dollars each year hiring Influencers to endorse and promote their products. They hope that they will become effective brand ambassadors that will convert their followers into paying customers. Bust what most businesses don’t know is that there is a devoted but neglected group that will probably give them more ROI in their marketing than any Influencer. That group is their loyal customers.
In growth hacking, businesses look for simple but effective ways to achieve massive growth. This can be accomplished by embedding virality into your product or simply nurturing the relationships with customers you already have.
How to Engineer Virality
Everyone wants their product or content to go viral. They want to benefit from the exposure of having millions of people sharing and liking their content. Very few people or businesses have products that are able to grab the attention of millions of people and provoke them to share it.
Effective businesses do not only communicate with potential customers and prospects when they have special events or promotions. Nowadays, effective marketing involves making sure people know who you are all the time. Keeping your company’s brand in the minds of potential consumers year round is the hallmark of successful marketing. It is one of the best ways to strengthen your brand, add value and build firm roots against your competition.
In this article, we will discuss seven customer relationship-building strategies that will help you transform your company:
Everyone wants to be treated like a celebrity. Everyone wants the black card that gives them access to an awesome but scarce opportunity. Businesses can bring this experience to their customers by practicing scarcity and exclusivity.
Case Study: Please Don’t Tell
In his book, Contagious, Jonah Berger tells the story of Crif Dogs. A New York hot dog restaurant. The restaurant is really popular but not because of its food (which is probably pretty good) but because of its secret other business.
Customers are the focal point of all businesses. It is, after all, customers who ultimately make or break a business. So it should come as no surprise that marketers and business owners are always trying to be in touch with the customers by providing excellent customer service. According to reports, about 62% customers are bound to come back if they receive good customer service. This in itself shows the importance.
If you are not getting the traffic you want on your website, it is very likely it has not been optimized. An optimized website is one that has been designed, updated, and written with search engine optimization in mind to get better rankings on top search engines, most notably Google.
If you are selling a product on the internet, this is extremely important, as the higher up you are for key search words and phrases, the more traffic, and therefore, more sales. If you are on the outside looking in, here are some things you can do to optimize your web page for better results.
Loyalty programs are hardly a new marketing tactic, but they’ve survived this long precisely because they’re effective. Customers respond to feeling like they’re getting something special, and particularly if it’s in recognition of having an ongoing frequent relationship with a particular business, and businesses know that a little bit of appreciation for their best customers can go a long way to retaining customers in a market place that offers an increasingly large number of alternatives.
For too many people, feedback is a dirty word. It conjures images of being called to the principal’s office or to the dinner table by your parents as a child, and gives birth to the clichés of collective adult horror at your boss saying “see me before you leave” or your significant other greeting you with “we need to talk.” Now as adults, none of these things should necessarily be that scary. Serious talks are times for growth and communication and can lead to so many good things! Human nature being what it is, though, it can be hard to avoid the instinctive cringe when you think you’ll hear something negative about yourself, your work, or your business. But it can be done.
The restaurant with great decor and tasty food and terrible service. The store with adorable clothes and a convenient location and surly staff. The cable company with the best deals and coverage in your neighborhood and the support techs who make you consider whether chewing glass would be more pleasant. It’s such an unfortunately common occurrence that we all have an example (or several) of a company that had everything together, except for their customer service. Once a business has gone to all the work to get their products and marketing and mission all in line, there’s simply no excuse for letting poor service do all that in.