When it comes to leads generation, my discussions with marketers mostly reveal that they use traditional methods like trade shows, email marketing, seminars, cold calls, advertising and telemarketing as their primary marketing approaches. These methods are called “outbound marketing” and involve the transmission of a marketing message in the hope that it would travel far and wide and reverberate with the needs of the target market. Well, my opinion is that outbound marketing approaches are losing efficacy for causes discussed below.
The battle between HTML and plain-text is an issue that a lot of businesses and marketers think about to themselves when it comes to email marketing. There are advantages and disadvantages to both HTML and plain-text emails. HTML can be used to build nice emails, but plain-text gets straight to the point and is more readable.
A blog brings a lot of benefits to a business. A popular and engaging blog causes that particular business to be seen as a thought leader in their industry. Both potential customers and industry colleagues will grow to trust you and turn to you whenever they want to learn new important information or buy what you are selling. Most business blogs have the same goal: to be popular in their industry. But not all of them are prepared for it. Here are a few ways that you can improve your blog and grow your presence so you won't meet the same fate:
Email is one of the most personal and powerful ways of online communication. Even with a small email list you can build your business selling products and services. But in order to get the most out of your email list, you must build campaigns that build relationships with your subscribers. Every year you should send a variety of campaigns that helps you to gain subscriber insights in order to improve your business and build services that they will most likely buy.
In the modern age, a virtual existence and presence for your business is a necessity. With the high influence and impact of the Internet you need to have a top quality website design, with unique and interesting content that is also SEO friendly.
Dentistry is an evolving business with much potential, and having a website for your dental clinic is a must nowadays. The reason is that most people go to Google to try to find out what kind of dental issue they’re experiencing and to find an appropriate dentist that can give them the treatment they need. Your website could be the factor that brings them in to your practice rather than the other guy or gal’s practice. This is why you need to focus on bringing more traffic to your website and then using your website to turn visitors into your patients.
Creating content can be very time-consuming and difficult to keep track of. If your business is looking to invest resources in content marketing, it’s best to develop a system or process that monitors your content and decreases time creating it.
Blogging is important to keep your website alive, but if you seriously want to raise the standard of your website, make guest blogging a part of your content marketing campaign. Big and small brands and websites are already benefiting from guest blogging, and if you are not one of those, it's time to jump on the bandwagon.
Industry influencers have something you don’t: a large committed audience that loves their content and will share it with others. However, you can gain access to this audience to promote your content and sell your products by getting the attention of the Influencer they follow.
So how can you connect with an Influencer? Try these three tactics:
If you want to grow your business or email list, then creating lead magnets will help you a lot. Lead magnets or buzz pieces are purposeful forms of content that show potential customers that you are knowledgeable about your industry and you have the solutions to their problems. When they visit your website and see the lead magnet, they can obtain it by exchanging their email. Lead magnets are crucial to building a targeted email list and giving potential customers a small peek on what your business delivers and how it can help them.
It does not matter how nicely your website is designed or how much moolah you’re spending on advertising and other such things. If your website does not have the right kind of content, you will find it difficult to find success on the web.
This is largely due to the fact that Google scans content when it comes to ranking websites. If you do not have enough content or the content is not of high quality, then you will find it difficult to rank well on search engines. In addition to this, content can also help influence behavior. Yes, with the right kind of content you can get your desired results from your visitors.
Content marketing does not necessarily come in a standardized form and size. At times, it can come in a traditional, expected way, such as a blog post. However, content marketing is often at its excellence when it arrives in out-of-the-box, contemporary ways.
For example, Tripl used content marketing in a unique way. It stuck parking tickets on several hundreds of cars owned by the big and influential persons in the technology world. The company successfully communicated its idea, creation, and infographic to thousands of people without spending a dime on online advertisements.
2016 is here! Blogging is a great way to get attention in your industry, but why not gain authority by providing content in different forms? A lot of niches have become saturated with so much written articles that a lot of business and brands struggle to get their voices heard with the same content. This year businesses should diversify their content strategy to with these forms:
Even though keywords can help bring traffic to your website and blog, you need unique content to retain your audience. Content stuffed with keywords does more harm than good to your standing. To retain and entertain your audience, you need to come up with something unusual, unique and astonishing. That does not come without giving your content new perspectives. This is where journalists come in. They know exactly how to give your content a rare, uncommon angle. They are highly experienced in it and they know the processes to come up with such content.
Brands are always coming up with innovative yet compelling ways to seek out and gain their customer’s undivided attention. After all, in order to get past the obstacles you encounter within the marketing environment, it is important to think out of the box instead of following the same old ideology.
This article will mention 3 ways brands have been stretching their boundaries and making their content go viral by reaching new audience and rewarding the existing customers.
Content curation involves searching and gathering relevant content that belongs to a third party and then sharing it with the audience. Although it is relatively new, content curation is increasingly gaining prominence and popularity as more and more marketers are turning to curated content to reach their targeted audience.
As per a research report published in 2014, about 25% of the content used today is curated, making content curation an important part of over 75% companies.
Visual media is an effective, and convincing way to promote your business online. We already covered the importance of visual media in one of the previous articles. As technologies have advanced, and now more people are accessing the Internet via their smartphone, visual media has become even more important.
An effective press release (PR) is vital to your business. Especially, if you are a small business or a newly start-up operation, press release is an integral component in gaining some sort of recognition or publicity. Today's business landscape is highly cluttered. In order to stand out from the rest of the companies aka clutter, you need to post an effective PR.
Here is how you can come up with and write a press release that is both, powerful and effective.
Generally speaking, conversion rate optimization (CRO) is a method to successfully be able to make the visitors of your website take the action desired by you. That is, converting the visitors or potential customers into regular customers or buyers.
Every business wishes to expand its customer base and in retrospect boost their sales. In terms of internet marketing, CRO is a method adopted by analytics which enhances the performance of your website with the help of customer feedback and suggestions. This is done by coming up with an effective and elaborate CRO plan and then testing it by implementing it. You need to ask questions like, is my website usable and the content in it searchable, or is the call to action visible?
Instagram is one of the most famous apps with millions of active users. It mostly focuses on visual content, images, and short video clips and is massively popular with celebrities.
Celebrities dominate the Instagram list of fame. Some names worth mentioning are:
Businesses spend millions of dollars each year hiring content strategists and freelance writers to develop various formats of content (blog posts, videos, ebooks, etc.) to convert their target audience into loyal customers. However, a lot of businesses struggle to obtain a remarkable ROI on content because their results are low social media engagement or poor email subscription conversion rates. These poor outcomes are stressful on content creators and businesses because their failure to produce compelling results puts their reputation and brand at risk, so they need to figure out a new way to approach their content development process.
High-profile brands are competing with each other on who can maintain Millennials’ interest the most and benefit from their consumer influence. Millennials, a.k.a. Generation Y, are the largest generation that have reached adulthood in the 2000’s. They were born between the 1980’s and 2000’s, so they are approximately between the ages 15 to 35. They are about 80mil Millennials in America, making them 25% of the population. This group is the most influential consumer generation because not only will they have $1.7 trillion spending power by 2020, they also influence the buying behavior of their parents who see them as culture trendsetters.