Beneath the ever-evolving technology, digital marketing is still aimed at flesh-and-blood targets with real, human tendencies. One of those is the tendency for reciprocity. Learn how you can harness this aspect of human nature to achieve authentic conversion and growth with your digital marketing efforts. The Principle/Norm of Reciprocity Human nature tends to be …
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No brand should miss out on the benefits of YouTube today. If you’ve already started a regular YouTube video content routine, that’s fantastic. However, are you adapting the best practices to optimize your videos? Find out what these are and double down on your efforts to increase your brand visibility on YouTube. Why YouTube SEO …
Who are you? Who are you trying to reach? Without a comprehensive answer to these questions, you will be unable to design a brand identity that gets you the audience and customers you need. Read on to learn more about what it takes to craft a strong, authentic brand identity. What Is Brand Identity? Investopedia …
