If you’re thinking that your website needs a makeover, but aren’t sure how your visitors are going to react, talk to Purple Cow about website A/B testing. With A/B testing, we can monitor your current site’s performance and then compare it to a test run of an alternative version. We use this data to optimize the design and ensure the best user experience.
While A/B testing may sound intimidating, we’ve been doing it for years and can quickly set up a test. Depending on your needs and goals, we can develop a test site that is very different from your current web presence or, in some cases, just change a few aspects of your site, such as fonts, colors or purchase buttons.
If you are interested in using solid data in your web development plans, contact Purple Cow for an A/B testing consultation.